I guess they meant well. But publishing this ad in newspapers, showing that the usual gang of leftwing activists, liberal politicians and big-labor leaders (and some progressive religious folks) support marriage equality made me bristle. In my view, if big labor is for it, then it certainly can't be good. I think many who aren't on the liberal left have the same visceral reaction.
I wonder if any Republican or conservative gay people (Log Cabin? Andrew Sullivan?) were even approached. And what about respected libertarian conservative figures, such as Charles Murray, who favor allowing same-sex marriage (as noted here)? Nope, no reaching out across party lines in this ad.
Maybe the aim was to shore up left-liberal support. But if they alienate independents, libertarians and centrists, what's gained? More likely, there was no strategy behind this ad at all.
Comments sample:
kittynboi: There seems to be little evidence that the right wing will support us if we drop the support of the left wing.
Avee: If we continue to present gay equality as part of a broad-based leftwing agenda (unions!), we will NEVER expand the range of our support out to the center, much less to the libertarian right. We will continue to remain a leftwing niche, preaching to ourselves, running ads for ourselves, focused solely on ourselves.